High-quality expertise at a fraction of the cost. We don’t spend our clients’ budgets on fancy downtown offices and catered lunches.
We are frugal and pass on the savings to our clients.

OUR EXPERIENCE

Juan F. Lezama has over 19 years of marketing experience ranging from small family-owned businesses to large corporations. A recognized results-driven professional, he has been invited to speak at national and international conferences and interviewed by high-profile media, with access to a network of former CEOs, CFOs, MBAs, publicists, and journalists.

Our rates are substantially lower than large agencies and consulting firms. We aren’t fancy and don’t waste money on high-end downtown offices or gourmet catered lunches. By being frugal and working remotely, we’re able to pass those savings on to our clients and focus on maximizing results.

We work in General, U.S. Hispanic & Multicultural, and Latin American markets. Whether it’s a short-term project or a long-term commitment, let us custom-tailor a comprehensive solution that fits your needs and budget!

OUR

Services

Public Relations

Every brand, every event, every launch has a story. We help...

Digital Marketing

Most conversations about brands happen online...

Community Relations

Despite communicating via a variety of media outlets...

Language/ Cultural Translation

A piece of marketing material or website content...

TESTIMONIALS

“With you and your team's help, we have been able to accomplish many of our goals, especially with the PR campaign. We are happy to inform you that we have 9 students enrolled in the program (our goal is 10)....”
Bridgette Robinson
Soccer iQ Institute Founder/Partner
City of Los Angeles Entrepreneur-In-Residence 2021
"Juan was tasked with raising awareness for the City of Los Angeles Optimized program, which Mayor Eric Garcetti implemented to boost local small businesses by strengthening small businesses' digital media presence. Juan successfully executed a PR campaign that helped raise awareness and drive program sign-ups. Juan and his team generated media coverage with various media in the Los Angeles media market, in both General and Hispanic markets, including KABC (ABC), KFI News, Southern California News Group, KMEX (Univision), and KVEA (Telemundo) among others. I highly recommend Lezama Consulting for any PR needs. Without his professionalism and vision, we would not have been able to achieve our PR goals."
Roberto Maritnez
Chief Operations Officer Mission Neighborhood Health Center from April 2012-January 2022.
“I worked with Juan on a campaign that promoted our pediatrics practice that included radio advertising and digital marketing. Following the start of the campaign we were able to see an increase in patient appointments. Juan has a strong understanding on how to best market healthcare to the Latinx community. Juan is a pleasure to work with and is flexible about adjusting scope and approach based on business requirements.”
Patricia Caplan
CEO of Patricia Caplan Consulting from February 2022-Present
“The Norwalk Chamber of Commerce was highly impressed with the work of Lezama Consulting USA. Their team was not only highly responsive and detail-oriented but also provided valuable subject matter expertise that significantly benefited our small business community. Their ability to work with Spanish-speaking businesses and their understanding of the Hispanic community further added to their value. We look forward to the possibility of continuing our collaboration with them in the future."
Caren Spilsbury
Norwalk Chamber of Commerce Executive Director

News

By Juan F. Lezama, MBA

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Z Generation, get out the way. Why grandpa may be a marketer’s dream!

By Juan F. Lezama, MBA

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The Digital Divide in Marketing Between Big Business Vs Small Business. The Need to Support Small Businesses!

By Juan F. Lezama, MBA

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How Can Marketing Communications Help Health Equity?

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Contact us

We don’t take on every potential client. We make sure that our team is the right fit. If we are not, we will let you know before taking your business. We believe in only taking our clients’ money if we can bring value. We can work independently or as part of a collaborative team or with other agencies.

Lezama Consulting USA LLC is based in Los Angeles County, California.

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Program Benefits

High-value, no-cost consulting

Offered through the California SBDC network, backed by federal and state funding through the Home – OCIE SBDC

Expert marketing support without the agency big budgets

Covering everything from digital strategy to brand positioning, with a focus on tangible growth. Typically these services are offered at a cost anywhere from $100-$300 per hour.

Proven track record

Over $4.6 billion in capital accessed and countless success stories statewide. California SBDC

FAQs

Why did we set up this page?

Given that our President Juan F. Lezama is a SBDC consultant helping small businesses, many people have become interested about the program. We are setting up this page so that we can inform small businesses about how to sign-up for the program with Juan as his consultant.

Is it really free?

Yes—the program is publicly funded via the U.S. Small Business Administration and the State of California

Is it confidential?

Yes—SBDC advisors provide private, trusted guidance. The SBDC

Who can apply?

Small businesses located in California with revenues between $85,000 and $45 million a year.

How It Works – Simple Steps

  • Apply online—quick sign-up.
  • Get scheduled—meet with your consultant.
  • Engage in 22 hours of guidance—customized for your business.
  • Gain continued support—based on progress and next steps.

Engage the SBDC for additional projects

Consulting Breakdown

Include bullet points based on services commonly provided by SBDC centers:

  • Marketing strategy & planning

  • Website & digital presence improvement

  • SEO & online advertising

  • Social media guidance & content planning
  • Business positioning and brand messaging

Consulting Breakdown

Hour Consulting Breakdown

Use clear sections or a visual timeline:

Phase 1 – Diagnosis (6 hrs)

Marketing audit, analytics review, goal-setting

Phase 2 – Strategy (8 hrs)

Branding, audience profiling, messaging, marketing roadmap

Phase 3 – Execution Support (8 hrs)

Website review, SEO/social strategy, campaign guidance, tracking setup

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